Multichannel Marketing Archive

  • This post is the second in a series dedicated to uncovering the nuances of designing an insightful Pharma Digital, Relationship Marketing and Multichannel Marketing Analytics Ecosystem. Tackling the difficult analytical issues facing Pharma marketers is critical to not only the […]

    What’s In Your Pharma Analytics Ecosystem? Part II

    This post is the second in a series dedicated to uncovering the nuances of designing an insightful Pharma Digital, Relationship Marketing and Multichannel Marketing Analytics Ecosystem. Tackling the difficult analytical issues facing Pharma marketers is critical to not only the […]

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  • This post is the first in a series dedicated to uncovering the nuances of a Pharma Digital, Relationship Marketing and Multichannel Marketing Analytics Ecosystem. Everyone will agree that the foundation of an exceptional Pharma Digital, RM and MCM Analytics Ecosystem […]

    What’s in Your Pharma Digital, RM and MCM Analytics Ecosystem? Part I

    This post is the first in a series dedicated to uncovering the nuances of a Pharma Digital, Relationship Marketing and Multichannel Marketing Analytics Ecosystem. Everyone will agree that the foundation of an exceptional Pharma Digital, RM and MCM Analytics Ecosystem […]

    Continue Reading...

  • t some point in time in one’s marketing career there is a moment of reflection, a point at which an epiphany occurs and homage is paid to those that have changed lives as well as the way products are marketed.  There […]

    24 Direct Marketing Thought Leaders Pharma Should Know

    t some point in time in one’s marketing career there is a moment of reflection, a point at which an epiphany occurs and homage is paid to those that have changed lives as well as the way products are marketed.  There […]

    Continue Reading...

  • Pharmaceutical multichannel marketing, a.k.a. Pharma MCM has a dirty little secret.  It’s so powerful that it could change the way Pharmaceutical marketers approach their physician behavioral marketing objectives. What’s the secret? Well, it’s complicated.  In order to understand that secret, […]

    Pharma MCM has a Dirty Little Secret

    Pharmaceutical multichannel marketing, a.k.a. Pharma MCM has a dirty little secret.  It’s so powerful that it could change the way Pharmaceutical marketers approach their physician behavioral marketing objectives. What’s the secret? Well, it’s complicated.  In order to understand that secret, […]

    Continue Reading...

  • At the recent ePharma Conference in NYC, Pete Dannenfelser, a key note speaker challenged the audience to come up with a new naming convention that best represented the power of multi-channel marketing.  Transitioning into the Pharma industry .  .  .

    If that’s not MCM, then can I have a little PIE!

    At the recent ePharma Conference in NYC, Pete Dannenfelser, a key note speaker challenged the audience to come up with a new naming convention that best represented the power of multi-channel marketing. Transitioning into the Pharma industry . . .

    Continue Reading...

  • Multichannel marketing, a.k.a MCM,  seems to be all the rage in Pharma these days.  Since it is profit planning season, and countless millions will be invested into this approach, it seems appropriate to highlight the five major blunders that negatively […]

    5 MCM Blunders Every Pharmaceutical Marketer Should Avoid

    Multichannel marketing, a.k.a MCM,  seems to be all the rage in Pharma these days.  Since it is profit planning season, and countless millions will be invested into this approach, it seems appropriate to highlight the five major blunders that negatively […]

    Continue Reading...

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