About Author: John Wes Green

John Wes Green is an innovative, visionary digital and relationship marketing thought leader who has a long history of facilitating change and adoption of new ideas and approaches in Fortune 500 companies. John began his career in Financial Services working for American Express, eventually moving to Citibank where he was V.P. of eCommerce Strategy. Seeking a more challenging fulfilling opportunity he moved into the Pharma space. He spent most of the last decade on the client side, concentrating his efforts in Pharmaceutical product launches, brand growth and line extension efforts across Metabolic Devices, Cardiovascular, Central Nervous System, and Pain Management therapeutic classes. His ability to create unique approaches that influence patients and win over physicians through the use of data driven insights is matched by his strong analytical acumen. His profitable innovative ideas have been grounded in rigorous ROI models that have projected, forcasted and validated the impact of digital, relationship marketing, multichannel marketing Consumer and HCP efforts. Championing and facilitating fluid and dynamic working relationships has allowed him to solve complex business issues. He created and manages the Pharma Digital and Direct Marketing Evangelism Blog to not only share his experiences, insights and predictions on the future of Pharmaceutical marketing; but facilitate a forum where people can share, discussion and seek support on Pharma digital, relationship marketing and multichannel marketing business challenges. He has extensive experience in strategic planning, influencing investment, mining consumer insights, leading projects, managing processes and people. He graduated with honors from New York University with a Masters in Direct and Interactive Marketing.

Posts by John Wes Green

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